product strategy
Those Darn Customers
From the “Customers, they are so annoying!” files, Pragmatic Marketing’s Tuned In blog comments on Microsoft’s response to customers having problems with Outlook 2007:
Yesterday Microsoft released an update to Outlook 2007 to help speed up the downloading of messages and reduce the annoying and highly criticized freezing associated with moving or deleting messages. Microsoft indicated [...]
When Life Hands the Other Guy Lemons… Chinese Toys and American Toymakers
Recent news about lead-tainted toys manufactured in China have been helpful to one segment of the toy industries: small companies making hand-crafted toys in the US. But it’s hard for small operations to gear up to meet unexpected demand, so we see - for example - things like this from a toymaker in Maine:
This is [...]
Pragmatic Marketing Rule #4
This is the fourth in a series of posts on Practical Product Management Rules from Pragmatic Marketing.
Rule #4: In the absence of market facts, he who owns the compiler wins.
I’ve lived through this nightmare more than once and, all I can say is, even in the presence of market facts it’s plenty easy for the [...]
Pragmatic Marketing Rule #3
This post is the third in a series inspired by Pragmatic Marketing’s 20 Rules of Product Management rules for technology marketing.
RULE #3 Time spend on the strategic reduces the time wasted on the tactical.
There are books written, I’m quite sure, that define strategic and tactical, but here’s my simple definition:
Strategic is where you want to go; tactical [...]
Pragmatic Marketing Rule #2
This post is the second in a series inspired by Pragmatic Marketing’s 20 Rules of Product Management rules for technology marketing.
RULE #2: An outside-in approach increases the likelihood of product success.
Pragmatic describes this approach as:
…developing solutions in the context of the total customer experience. Product managers, executives, and marketers in technology companies regularly meet with people [...]
