public relations
The Gobbledygook Grader
I decided to go ahead and run a draft press release through the HubSpot Gobbledygook Grader, which I had mentioned in a post earlier this week on, well, use of goggledygook words.
I was tempted to review the press release ahead of time to purge gobbledygook words, but held myself back. So I was pleased to [...]
Oh, Domino….
Well, there are citizen marketers, and then there are citizen anti-marketers. As Domino’s Pizza found out when a “humorous” video put together by two soon-to-be-ex-employees went viral.
Before it was taken down, even I’d seen the video, which recorded the antics of a couple of food preparers doing things like sticking cheese up their noses, hawking [...]
Ryanair’s latest publicity gambit
Since yesterday was St. Patrick’s Day, how can I pass up a comment on Ryanair’s latest publicity gambit, which has been in the news the last few weeks.
Dublin-based Ryanair is Europe’s screechingly bargain-rate airline - one that makes it at least seem like it’s cheaper to jet off to someplace you’d never go - like [...]
Swag-bag marketing at the Oscars
I don’t usually watch much/any of the Academy Awards. As someone who finds Jerry Lewis horrifically fascinating, I may watch a few minutes this year to see what will no doubt be an over the top spectacle when he gets an honorary Oscar. (Hey, laaadddy!)
Even in my prime movie-going days, it never much interested me [...]
Shot in the dark marketing: don’t waste your ammo here
A couple of years ago, over on Pink Slip, I wrote a post about one Matt White, a would-be major league ball player, who discovered that some property he owned in Western Massachusetts was sitting on $2B worth of goshen stone. Trouble was, it would have taken about $2B to extract that goshen stone. My [...]
Liar, Liar, Beanie Babies on Fire
As far as grab market attention, sell a lot of products, and boost the bottom line ideas go, naming a couple of TyGirlz after the Obama Girlz is not a bad idea.
Of course, I sympathize with Michelle Obama: this is exploitive. And I wish that Ty (makers of Beanie Babies, the WebKinz of yesteryear) had [...]
Taking advantage of what’s in the news
In September 2001, I was working for a web hosting company.
I wasn’t in the marketing communications group, but as the head of product marketing, I was involved in the aftermath of the terrorist attacks on how we could market our disaster recovery (DR) services without appearing exploitative and tasteless. (Seven years later, I feel [...]
A Shout Out to Jeff Porter of APCO Worldwide
The other day, over on Pink Slip, I posted about the job losses that will be going down at Lehman Brothers.
In response, I received the following e-mail:
Dear Ms. Rogers,
I enjoyed your post “Dream Job at Lehman Brothers” on Tuesday. Your point that not everyone suffering at places like Lehman Brothers is a highly-paid investment [...]
Viral Marketing - All the Way from LA-LA Land
I received an odd e-mail the other day.
This in itself is nothing new, as I have an e-mail address in my profile, and I occasionally receive a note from someone who has read a post and wants to follow up directly rather than leave a comment. Most of these blog-spawned e-mails are very nice, and [...]
2 X 10
Here’s a pair of useful lists of 10 things.
The first, is a rundown of essential legal points for bloggers from Steve Imparl at Daily Blog Tips. Some are pretty obvious (don’t use other peoples’ copyrighted material, copyright your own content) and some are things that you might not have thought about: what does you agreement [...]
