search marketing
Google’s backwards ad thinking
I love Google ads.
In a world where advertisers consistently demonstrate the definition of insanity: doing more of the same thing because it’s not working - Google turns things on their head. And in doing so, they turn advertising into what marketers always claim it is (despite knowing better): useful information for buyers.
Gerry McGovern at Giraffe [...]
Staking it all on Google
We all know that organic search is important; well, here’s a Danish company that’s taken it to an extreme: their home page is a Google search results page.
In fact, the only thing that is not a Google page is the contact page.
I’m not sure what I think of this, mainly because I don’t speak Danish [...]
Saturday Mishmash
A few things from the ever-growing “blog about that!” list.
Blog search becomes useless: This item from Blog Business Summit matches what I’ve observed: blog search tools like Technorati and Google Blog Search are becoming pointless, because all you find is blog spam. I’ve about given up on them, and I wish someone would create a [...]
