search marketing
This just in: Digital Vertical Marketing launches
One of the original Opinionated Marketers, and my very good friend and colleague, Sean Branagan, has just launched a new company. Digital Vertical Marketing provides search, social media, and branding services for B2B companies (primarily in tech).
What’s unique about Digital Vertical’s approach is their focus on a select set of vertical markets where they [...]
Attention Scott Klein and Ivan Seidenberg (my annual rant on the Yellow Pages)
I used to think that January was the worst month of the year.
It was long, cold, and dreary. It was a let down after the holiday season. Other than New Year’s Day, there were no holidays to break it up. (My thinking was developed pre-MLK Day.) January meant slipping on ice patches, chapped lips, and [...]
Things for B2B tech marketers to think about on Cyber Monday
Let’s face it, there’s not much in it for us on Cyber Monday.
It’s not as if IT is going to go out and hunt online for a bargain-rate firewall today. It’s not like the CFO is going to look for free delivery and a $10 coupon on an enterprise ERP system.
No, today the online consumer [...]
Google’s backwards ad thinking
I love Google ads.
In a world where advertisers consistently demonstrate the definition of insanity: doing more of the same thing because it’s not working - Google turns things on their head. And in doing so, they turn advertising into what marketers always claim it is (despite knowing better): useful information for buyers.
Gerry McGovern at Giraffe [...]
Staking it all on Google
We all know that organic search is important; well, here’s a Danish company that’s taken it to an extreme: their home page is a Google search results page.
In fact, the only thing that is not a Google page is the contact page.
I’m not sure what I think of this, mainly because I don’t speak Danish [...]
Saturday Mishmash
A few things from the ever-growing “blog about that!” list.
Blog search becomes useless: This item from Blog Business Summit matches what I’ve observed: blog search tools like Technorati and Google Blog Search are becoming pointless, because all you find is blog spam. I’ve about given up on them, and I wish someone would create a [...]
