social media
When Britney arrives, the party’s over: a suggestion for Twitter
How do you know something has arrived? When it becomes a channel for spam.
For those of who who don’t use Twitter: you probably do know that it’s been the social media darling for some time now, even with its ongoing reliability issues. I’m a fan; I love simplicity, and Twitter eschews the feature creep that [...]
Viral Marketing - All the Way from LA-LA Land
I received an odd e-mail the other day.
This in itself is nothing new, as I have an e-mail address in my profile, and I occasionally receive a note from someone who has read a post and wants to follow up directly rather than leave a comment. Most of these blog-spawned e-mails are very nice, and [...]
Broadasting on Twitter
Mack Collier wrote on MarketingProfs about a trend he sees in Twitter - it’s feeling more like a broadcast medium than a social medium.
Earlier this year, I would normally use Twitter during the morning to share links as I went through my feeds. If I found something interesting, I’d share it with my followers. Then [...]
Vacation (or, what would your mother Twitter?)
Summer is here. Up north in the land of my childhood, that means hot - sometimes really hot - days giving way to cool evening. Here in Houston it means that weather is over and we’re in a state of permanent liquid air. And thoughts turn, of course, to vacation.
I’ve been on vacation lately, but [...]
Social/broadcast media
Mack Collier at MarketingProfs questioned the habit of some - including social media pros - of using media like Twitter to announce new blog posts, and not much else:
Lately I’ve been seeing a troubling trend on some blogs, and especially on Twitter. What I’m noticing is that some well-known and established players in the social [...]
Social media and B2B marketing
I’ve heard lots of people say that they understand why B2C marketers would use social media, but don’t see the fit for B2B. If you think that, go read what Shel Holtz says on the subject:
Social media actually makes more sense in B-to-B companies than business-to-consumer firms.
…
The benefits of social media to B-to-B companies is [...]
First, listen
How do you get started with social media? The first step, as Mack Collier writes on MarketingProfs, is by listening.
Before you can launch a successful social media strategy, you must begin monitoring existing conversations about your company.
The most obvious reason is that if conversations about your business are taking place, you want to know about [...]
What’s across the social media chasm?
A few days ago I had the privilege of being a guest speaker at my friend Thom Haller’s information architecture course at the USDA Graduate School in Washington. We discussed the future, and questions about who will own the social graph and how we’ll manage privacy and what types of media will enjoy widespread adoption, [...]
Off to BlogPotomac
I’m off to DC for BlogPotomac! Looking forward to some great networking, sessions, and the recharge that comes from what looks to be a great event. And, of course, a weekend visit to my former home (which still feels very much like home to me).
If you’ll be there, say hello!
Fly Derrie-Air
As a way to demonstrate the effectiveness of their advertising, Philadelphia Media Holdings, publisher of a couple of papers in Phillie, published a fake ad last week in their papers.
The ad, for a fake airline called "Derrie Air," is pretty clever.
Derrie-Air is the world’s first carbon-neutral luxury airline. We will offer our passengers the [...]
