social media
Data visualization: sometimes one picture IS worth a thousand words
Now, I’ve done my share of Internet/social media marketing: written blog posts, created AdWords, done a bit of SEO, worked on social media strategies. And, of course, I blog (therefore I am…) on my own, here and with Pink Slip. But, in general, social media is not the end of the marketing pool that I [...]
The Pink Glove Video: great marketing, but a cautionary note
Late last year, my cousin Mary Beth sent me a link to the Pink Glove Dance, an inspired bit of marketing from Medline.
For those who haven’t seen it, the video is supremely engaging, and shows folks from a Portland, Oregon hospital, doing some nifty choreography - all while wearing Medline pink surgical gloves (pink being [...]
Marketing in the DARC Ages? Take a Deep Breath
My friend Alice - a savvy and experienced marketer - mentioned to me that she’d been reading a HubSpot publication called “Hiring in the DARC Ages”. She asked this opinionated marketer what I thought about it. (”Hiring” is a chapter in the book, Inbound Marketing by Brian Halligan and Dharmesh Shah, HubSpot founders and, respectively, [...]
This just in: Digital Vertical Marketing launches
One of the original Opinionated Marketers, and my very good friend and colleague, Sean Branagan, has just launched a new company. Digital Vertical Marketing provides search, social media, and branding services for B2B companies (primarily in tech).
What’s unique about Digital Vertical’s approach is their focus on a select set of vertical markets where they [...]
Let he who is without social media sin skip this one (but that’s not most of us)
iMedia Connection had a good article last week by Chris Aarons and Geoff Nelson of Ivy Worldwide, in which they outline the eight deadly sins of social media.
First up, thou shall not equate going viral with success. They point out the failure of the OfficeMax “elfyourself” campaign as an example of one that had high [...]
Quality is job one
Over on Pink Slip, my main blog, I clicked through on a recent comment to the URL. I did so out of curiosity,even though I knew that the comment was not genuine, but was just there for the possibility of stirring up some business. (Spam-mish, but not quite spam.)
Anyway, when I got to the website, [...]
You might not want to throw in an AK-47 with purchase (but there’s a marketing lesson in here)
The other day, over on Pink Slip, I posted about a Missouri car dealer who’s giving away vouchers for AK-47’s for every new car he sells in August.
Now, as a peace-loving, city girl, I might raise both eyebrows at this type of promotion. And as a B2B marketer, it is supremely unlikely that I’ll [...]
Michael Estrin on "the perfect corporate blog"
Over on iMedia Connection, Michael Estrin has an excellent post on achieving corporate blog perfection. (Ommmmmmmmm.)
I’m not going to steal all of his blogging thunder - go read the full post yourself. But to give you an overview, his 9 commandments are:
Smile - have a friendly, personal touch that isn’t a cut and paste of [...]
Get on your soapbox: HSBC’s interesting promotion
HSBC bills itself as “the world’s local bank.” Whatever the truth to it - and I have no idea what it feels like to be an HSBC banking customer - it’s a catchy tagline. And in the era of bank behemoths gobbling up all those friendly and familiar Dollar Bank of Podunks, it’s nice to [...]
If you’re going to spam, at least do it right
Like every other blogger, I get my fair share of spam comments - ‘Great post! Keep up the good work! So what if I have nothing to say about what you’ve written! If you want to buy a rug, or book a trip, or get some satisfaction, click here…’
Usually, I dispense with spam-mentary immediately, but [...]
