social media
Off to BlogPotomac
I’m off to DC for BlogPotomac! Looking forward to some great networking, sessions, and the recharge that comes from what looks to be a great event. And, of course, a weekend visit to my former home (which still feels very much like home to me).
If you’ll be there, say hello!
Fly Derrie-Air
As a way to demonstrate the effectiveness of their advertising, Philadelphia Media Holdings, publisher of a couple of papers in Phillie, published a fake ad last week in their papers.
The ad, for a fake airline called "Derrie Air," is pretty clever.
Derrie-Air is the world’s first carbon-neutral luxury airline. We will offer our passengers the [...]
2 X 10
Here’s a pair of useful lists of 10 things.
The first, is a rundown of essential legal points for bloggers from Steve Imparl at Daily Blog Tips. Some are pretty obvious (don’t use other peoples’ copyrighted material, copyright your own content) and some are things that you might not have thought about: what does you agreement [...]
Will spam kill Twitter?
Paul Cheney at Conversational Media Marketing asks an important question about TweetScan, a Twitter search engine:
Lately, I’ve received notifications that I’m being followed by those who’ve set up Twitter accounts strictly for marketing purposes. For example, I’ve tweeted that I was about to go on a diet. Within a day or two of mentioning that, [...]
Social media for analytics junkies: think soft!
Crossposted from Squarevox, my social media blog.
Debbie Weil argues that we shouldn’t be talking about the ROI of social media, but rather the return on influence. Why? She says:
Short answer: because the return is soft. The benefits of incorporating social media strategies into your marketing are real (and can no longer be ignored) but [...]
Talking about social media…
Some items from my social media focused blog:
You’ve got to have a voice…
… and your customers have one, too.
Maybe you should have a business blog. And maybe not.
Is social networking a time waster?
And why you might want to stake out your spot on Twitter.
Finally, Dwight Silverman does a little social media test on Comcast and [...]
Advice for Realtors
If you are a realtor wondering how you’re going to cope with the currently ugly housing market, Seth Godin has some advice for you: get another job.
That’s probably excellent advice for a lot of agents in a market that’s likely to be difficult for some time. For those who want to stick with it, [...]
A Nose for "Social Media"?
Last April, I wrote a post over on Pink Slip, entitled “Nose pressed against the glass ceiling.”
Now, even a casual reader can no doubt manage to discern that this post is likely to be about women in the workplace, rather than, say, nose jobs.
But, of course, there is that word nose, just sitting there in [...]
Social Media Posts
Over on my social media specific blog I’ve posted a few things in the last few days:
Mapping the Social Media Applications Space: how do all the puzzle pieces of social media applications fit together?
The Social Media Operating System: what makes all of these applications and services fit together, and who will be the players in [...]
Is Facebook Last Month’s Flavor?
New on Squarevox, my social media blog: Is Facebook Last Month’s Flavor? Have a look and tell me what you think.
