speaking
Get on your soapbox: HSBC’s interesting promotion
HSBC bills itself as “the world’s local bank.” Whatever the truth to it - and I have no idea what it feels like to be an HSBC banking customer - it’s a catchy tagline. And in the era of bank behemoths gobbling up all those friendly and familiar Dollar Bank of Podunks, it’s nice to [...]
Five things to keep in mind when you’re going to get up there and give a talk
One thing that most of us in marketing get to do at one point or another is get up in front of a group and give a talk. Maybe it’s to the sales force, a group of customers, seminar attendees, folks at a trade show. Maybe we’re giving a product pitch, an industry overview, a [...]
Speaking at the Digital Basins Software Forum
Next Friday, May 23, I’ll be speaking at the New York Digital Basins Software Forum in Auburn, New York. My colleague Sean Branagan and I will be leading a lunchtime session on Interactive Marketing and the Business of Social Networks.
If you’ll be there, say hello!
