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FlexPetz turns a market dynamic upside down
The most interesting thing (in marketing terms) about FLEXPETZ, a company that lets customers rent a dog for a day, is how it turns a market on its head.
The market for pet services in the US is enormous, and all over the country, dog owners (including me) pay people to take care of their pets: [...]
Bootstrapper
I’m not just saying this because they put Opinionated on their list of “The Top One Hundred Free Lancer Blogs,” but freelancers should definitely check out Bootstrapper. Lots of nice tips, lists, resources, and the occasional odd-ball, general purpose, time wasting, highly entertaining post for those occasional moments when a freelancer just needs to take [...]
Anti-social (media, that is)
How about a big shout out to Mary Schmidt for her wise counsel about how to reach people. (Big hint: Noises off!) Here’s what she has to say - and you’ll do well to listen to her…
Turning up the volume doesn’t work. We just turn down our volume control…or leave the room (mentally or physically). [...]
Note on Pragmatic Marketing Rules - Feb 11
While I usually post my Pragmatic Rules on Monday, this week I’ll have Rule #17 on Wednesday. (I wrote it on another computer and thought I had the file with me. I didn’t. I will be able to retrieve it by Wednesday - and about another half dozen posts that have gone missing. I better [...]
Primera Vista at Vista
When I took Spanish lessons in junior high, we used a textbook entitled Primera Vista. If I’m not mistaken, that translated into "First Look." And, although it’s been around for a little while, I have recently got my first look at Microsoft Vista.
Given all the grousing about it, I was not expecting to like it, [...]
Opinions on Hold
This opinionated marketers is on vacation. The flow of opinions will resume in a few days when I return!
Maureen’s Opinions Take a Holiday
Not sure what my esteemed colleague is up to with respect to Bloggin’ around the Christmas Tree, but this opinionated marketer is taking a break.
I’ll be back with the New Year.
But before I go, I thought I’d share a picture of my all time favorite Christmas decoration:
I’m not entirely sure how old plastic Santa [...]
BlogWorld Expo
Last week I was at BlogWorld Expo in Las Vegas. Lots of interesting stuff at the conference, and here are a few highlights.
There were apparently about 1500 people registered. I don’t think that many came, but it was busy. The crowd was an interesting mix; lots of bloggers, lots of business types, and then a [...]
Your Right to be a Pain in the Ass
When the federal Do Not Call registry came into being, it was a long-overdue victory for consumers. While telemarketing trade associations predicted dire consequences if they were not allowed to annoy people who do not want to hear from them and do not want to buy anything from them over the phone, consumers were utterly [...]
Fake News Notes
An interesting pair of stories…
Fake Steve Jobs (Forbes writer Daniel Lyons) has been giving the One Laptop Per Child project a hard time on his parody blog (which is actually one of the funniest commentaries on both Apple and the rest of the Silicon Valley crowd you can find). And so someone from OLPC’s PR [...]
