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BlogWorld Expo
Last week I was at BlogWorld Expo in Las Vegas. Lots of interesting stuff at the conference, and here are a few highlights.
There were apparently about 1500 people registered. I don’t think that many came, but it was busy. The crowd was an interesting mix; lots of bloggers, lots of business types, and then a [...]
Your Right to be a Pain in the Ass
When the federal Do Not Call registry came into being, it was a long-overdue victory for consumers. While telemarketing trade associations predicted dire consequences if they were not allowed to annoy people who do not want to hear from them and do not want to buy anything from them over the phone, consumers were utterly [...]
Fake News Notes
An interesting pair of stories…
Fake Steve Jobs (Forbes writer Daniel Lyons) has been giving the One Laptop Per Child project a hard time on his parody blog (which is actually one of the funniest commentaries on both Apple and the rest of the Silicon Valley crowd you can find). And so someone from OLPC’s PR [...]
Rally round the team
As I’ve said before, and I will no doubt say again, there are few marketers as deft as those marketing professional sports teams. Maybe because I live in a city with big league teams. Maybe because I live in a city that’s got a particular affinity for its big league teams. Maybe because these folks [...]
Humanize Your Email
So much marketing email is written in the dreadful “Hi, I’m a corporation!” voice. Apart from being a bit painful to read, it blows a big opportunity to make a connection with the recipient and thereby increase the chances that they will respond in some way (for example, visiting your site, making a purchase, signing [...]
Followup: CBS Doesn’t Get It
A quick followup to yesterday’s discussion of free content…
Mark Cahill at Vario Creative linked to a YouTube clip from CBS News about buzz marketing. It’s a good little report. As I clicked the link to YouTube, wondering why he didn’t just embed it in his post, I got an immediate answer to my question:
CBS News [...]
Do you really value me as a customer? (Or do you just love me for my money????)
Mary Schmidt has one of her usual goodies on the care and feeding of customers, and you might want to head on over to Mary’s to take a look at it. (Here’s where to find it.) To summarize, she writes about a recent experience with Am-Ex, which has generously gifted her with an “almost” [...]
Content Is Free, But Nothing Else Is
I’ve been pondering this post from Mark Cahill at Vario Creative for a while now. Mark writes about the “cut and paste web,” which is one term for a big idea: increasingly, content is not tied to the content creator or distributor’s web site.
RSS feeds are a great example (and one that Mark talks about [...]
Turning a "Capital L" Loss into a "Small w" win
Let’s face it. Nobody likes to lose. Even in those sales situations where you (oh, mighty marketing) have predicted that there is no way in the world that your company stands a chance of winning the deal, there is little satisfaction in saying ‘I told you so.’ Even the most jaded and I’m-so-right marketing [...]
The Today Show Presents… Twitter Spam!
My initial reaction to Twitter was, “Gosh, this sounds like the most annoying thing I could imagine.” But while I tend to react to these things with an initial sense that they don’t make sense (you should have heard me the first time someone said, “camera phone”) I do them go check them out. (Now [...]
