web strategy
What do they want?
Marketers have gotten used to paying attention to web analytics - the clickstream data from tools like Google Analytics that give us all kinds of insight into what people do on our web sites. That’s great, but there are questions that all that data can’t answer: why are people coming to your site? What do [...]
Press releases on your web site
Most companies publish their press released on their web sites. Gerry McGovern of Giraffe Forum says that it’s a bad idea:
Press releases are a form of propaganda. Publishing them on your website shows your customers how you are attempting to spin the media.
The Web is where we go because we don’t believe the hype, because [...]
What is a domain name worth? Not $2.6M
There’s just something very old fashioned about news that a Maryland man sold the domain “pizza.com” for $2.6 million.
There was a time when this made sense; securing great domains was the order of the day, and if you were Domino’s or Pizza Hut and you were about to launch your online presence, pizza.com would be [...]
A Nose for "Social Media"?
Last April, I wrote a post over on Pink Slip, entitled “Nose pressed against the glass ceiling.”
Now, even a casual reader can no doubt manage to discern that this post is likely to be about women in the workplace, rather than, say, nose jobs.
But, of course, there is that word nose, just sitting there in [...]
Infobarter is Dead
It was long ago - back in the days when having a brochure-like web site was pretty much state of the art. Some forms, sure, some downloadable information, but it was a different day. Web sites should be pretty and branding-heavy, for people to look at. We wondered if that Y2K issue would amount to [...]
Web Sites from Hell: Verizon
If a picture is worth a thousand words, sometimes a video is worth ten thousand. Have a look at Josh Hallett’s screencast of a trip to the Verizon web site to perform the incredibly complex task of finding out what a phone line costs.
I’ll spoil the ending: he never does find out. Verizon, like so [...]
A Teensie Little Note to Polaroid Marketing
I saw a post on yesterday’s Boston Filter on Polaroid’s new inkless printer, the exceedingly cool Polaroid product that was announced at this week’s Consumer Electronics Show (CES) in Las Vegas. It’s so exceedingly cool, I wrote about it over on Pink Slip. It’s so exceedingly cool, I zipped on over to the Polaroid web [...]
Video: Why?
David Reich’s MarketingProfs piece on blog video makes a great point: blog videos are often a great way to lose the attention of your audience.
Is it any wonder, then, that I find my mind wandering as I watch a blogvid that runs on? How many of us have the time, ability or budget to produce [...]
Audience size: everything old is new again
As characters are often saying on the television program Battlestar Galactica, “All of this has happened before, and all of this will happen again.” That’s what I thought when I came across this post on evaluating your audience from Robert Scoble:
Chris Shipley’s Demo Conference proved to me it’s not the size of your audience that [...]
Web 2.0, Web Two Point No, and BlogWorld Expo
I am heading off to the BlogWorld Expo this week; if you’re going to be there, let me know. It looks like a good conference and set of vendors, so it should be the center of the world of blogging for a few days.
It’s interesting, though, to note that while blogs have become absolutely mainstream, [...]
