web strategy
Giving your Marketing Away
Mack Collier has a nice piece in MarketingProfs about show social media changes marketing. It’s a nice piece because it doesn’t overreach and has some specific examples what companies have done and what you can consider doing yourself in this arena.
He notes:
There are risks involved. Letting your marketing speak in the customer’s voice instead of [...]
No Web Dessert Before Dinner
Back in the 90s, many marketers dreaded the inevitable web eye-candy request from an executive. You remember them: “Can’t we have… I don’t know, something that moves on the home page? It’s so boring.” Yep, the well-crafted copy that explained what the company was about and why a visitor should care, the images chosen to [...]
